Any healthcare enterprise that wants to succeed must consistently bring in new patients. No matter how skilled you are as a physician or dentist, you won’t be able to stay in business for very long if you can’t get patients in your clinic.
There are countless ways to promote your healthcare services and make prospective patients find them simpler. But where should you start, and what should be your strategy?
Here’s everything you need to know.
1. Focus and Improve Your Web Presence
The Internet can be a perfect medium to get patients in your clinic. Every minute there are 70000 healthcare-related queries on google. A robust online presence will make you visible to patients searching for your services online.
Here are a few things you should do:
Understand your target audience
The Internet is noisy. To build a robust online presence, the first step is to identify who is your target audience? it will enable you to direct your marketing resources towards the online audience with high intent to use your service.
List yourself in local online directories.
Fortunately, there is a simple technique to reach your nearby patients online. All you need to do is submit a listing for your company to web directories like Yellow Pages, Manta, and others.
Register on the doctor and hospital listing platform
Focusing your marketing efforts on the channels most likely to get your target demographic online can increase its effectiveness. Platforms featuring doctors and hospitals allow healthcare professionals to interact with patients looking for medical services. These platforms make it incredibly easy and convenient to register. You simply need to enter your business information and are ready to shine online.
2. GMB For Acing Local SEO
Almost everybody uses google maps these days. And if you are a doctor or a clinic looking for more local leads, GMB listing should be on top of your priority list.
Google My Business profile is one of the most beneficial and free tools that help business owners to manage how they appear in Google search results and on Google Maps.
With it, you can claim your listing on Google, highlight your business’s best features and enable potential customers to quickly find it, learn about it, and engage with you.
But merely claiming it and confirming ownership is insufficient. To fully profit from it, you must optimize it from time to time. Ask for patient feedback and reviews on GMB.
3. Leverage Email Marketing
Most clinics tend to underestimate the long-term benefits of email marketing. Email is not going away anytime soon; when it comes to external communication, people still use email.
The inbox is a box full of emails and opportunities. Regardless of where you fall on the email adoption curve, Email marketing can take many different shapes to get patients in your clinic.
You can use email marketing services for:
- Better communication with patients
- Setting pre-appointment reminders to reduce the no-show rate.
- Educating about new therapies and treatment options
- Sending post-surgery information and recovery reminders
- Promoting wellness packages and target online coupons
4. Build a Website
A good website can make you more visible to potential patients and aid in the expansion of your practice. It will raise your search engine rankings and make it simpler for patients to recognize you as the right healthcare provider.
You have the choice of using a ready-to-use or custom website. Whichever you choose, keep the following things in mind:
- It should load within 8-15 seconds
- It should be mobile-friendly
- It should be easy to navigate
- It must leverage keywords for the clinic’s services and locations
- It must have unique and engaging content
For an affordable custom medical website design, talk to an expert now!
5. Start a Blog
A blog is the centerpiece of any healthcare content marketing strategy. Blogging helps hospitals and clinics to turn their website/social pages into a reliable sources of health information. Blogging offers a chance to connect with patients outside their premises that time-constrained clinics don’t always have.
You can also easily hire a ghostwriter if you think blogging is a time-consuming and tedious task. Additionally, if you’ve assembled a significant collection of blogs, you may go back to older entries and update or repurpose them rather than producing brand-new blogs every time.
Your goal of getting patients to your clinic will be aided by having a blog posting strategy connecting with your target market. It will also help your clinic become a strong voice that people listen to and follow for healthcare.
6. Don’t Underestimate the Power of Social Media
As per Statista, Internet users worldwide spent an average of 147 minutes per day on social media. Every business needs to be active on social media. It’s no longer optional.
But can social media get patients in your clinic?
The answer is ‘Yes, it can.’
It can be way more than that!
- Social Media is excellent for lead generation
- Social Media is excellent for targeted advertising
- Social Media is excellent for addressing grievances related to overall patient experience
- Social Media is excellent for reminding existing patent of the benefits of regular health checkups.
- Social Media is excellent for building patient trust and loyalty.
7. Connect with the Quora Community
Quora is an excellent social platform for connecting with patient communities. You can create your own space and answer health and wellness questions.
Your clinic’s credibility and value instantly rise when you respond to users’ questions with thorough responses. As you answer queries and establish meaningful engagement, your audience size increases, and you establish yourself as an expert in your field.
Be Mindful About Patient Experience
A wise man once said, “Marketing can bring customers to you only once. For them to visit again, you need good customer service.”
The same principle applies to your clinic as always. If the patient experience is unsatisfactory, they will not revisit your clinic. They might suggest others do so as well.
You can use the same tools and channels discussed above to address and improve patient experience at your clinic. Ask your visiting patients to share feedback and reviews on your website, social media pages, GMB listings, etc.
Respond to every feedback and review fairly and transparently. Express gratitude to those who share positive feedback. For those who share less than positive feedback, be more considerate and enquire about their experience and the things they would wish your clinic to improve.
Don’t ignore negative reviews and feedback. Respond to them gracefully and promise them a better experience the next time they visit your clinic. Reengage with them on time and remain flexible to their needs and expectations.
“Good products get word-of-mouth publicity, but bad products need marketing.”
Now, that does not mean that you should not market your clinic. But the success of your clinic depends primarily on how comfortable the patients feel when they visit your clinic.
- Do you have friendly staff?
- Is there enough space in the waiting area?
- Do you follow the best safety protocols?
- Do you communicate with your patients if they miss their appointments?
These are things that matter. Unless you put yourself in your patient’s shoes, marketing might get patients clinic. But you still will have to struggle to keep them coming.
So, whatever marketing strategy you adopt and advertise, ensure it leaves up to the promises when the patient visits your clinic.
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